the purpose playbook

Design your life around what matters most

paperback, 2020  |  $18.99

You don’t have to quit your job or move to a deserted island to “find yourself”. All you need is a roadmap. That’s the promise of The Purpose Playbook.

Alexandra Cole helps Fortune 500 brands better articulate and operate in alignment with their values. She now uses the same frameworks and principles to help individuals find fulfillment. Alexandra demystifies purpose by sharing relatable anecdotes, impactful exercises, and tactical advice on how to overcome common obstacles and take incremental steps to design your life around what matters most.

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CEO OF JOPWELL AND AUTHOR OF LET THEM SEE YOU

"The guidance and insights that Alexandra provides throughout the book are invaluable and will undoubtedly help you unlock your potential and leave a positive impact on the world.”

- Porter Braswell

FOUNDER OF INLAY INSIGHTS AND GENERATIONAL RESEARCH EXPERT

"Cole’s analytical mind and articulate writing gives readers a realistic roadmap to finding purpose and living with intention. This is a beautiful book filled with actionable steps to help us all come alive.”

-Kim Lear

AUTHOR OF WHEN TO JUMP: IF THE JOB YOU HAVE ISN'T THE LIFE YOU WANT

“An approachable, down-to-earth guide for anyone looking to jump toward more fulfilling work, and perhaps in the process, a more purpose-driven life.”

-Mike Lewis

Filled with relatable anecdotes and exercises, this no-nonsense guide will teach you how to:

  • Identify your Purpose Triggers—the activities and environments that make you come alive!
  • Craft a Purpose Statement, describing you as your best, genuine self.
  • Overcome Purpose Blockers with tactics to let go of guilt and push through fear.
  • Use Purpose Enablers, from decluttering your space to reframing your reality.
  • Practice purposeful time management and find meaning in your job or side hustle.
  • Lose and find yourself in play—whatever it is for you, such as dancing, cooking, or reading.
  • Break out of a scarcity mindset and earn plenty to live on purpose.

stop living on autopilot

and start living on purpose.

When you stop settling, trust your intuition, and lean into your unique gifts, you will enjoy a more meaningful career, relationships, and lifestyle. 

Part manual, part workbook, The Purpose Playbook offers a practical guide for realizing your full potential. 

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